Brand Fans is Buttermilk’s approach to gifting - turning product sends into a scalable engine for content, conversation and advocacy. By activating creators with real affinity for a brand, we help products travel further and faster across culture.

WHAT ARE BRAND FANS ANYWAY?

This isn’t gifting as you know it.
Brand Fans are your connection to culture, generating high-quality content that drives relevance and influences action long before someone clicks “buy”.

GIVING YOUR BRAND TO THE TASTEMAKERS

Our numbers do
the talking

Fans Activated
150k
Content Shared
240k
Avg. Engagement Rate
11%

Brand Fans are integral to how we drive growth for brands. They integrate seamlessly with higher-tier creator activity and scale easily. Because we’re a global agency, working on large scale programmes for global brands, Brand Fans has little to no ramp up time.

OFF THE CHARTS
ENGAGEMENT

The average industry benchmark is 2%. Our Brand Fans campaigns deliver, on average, over 11%. That isn't just likes, but comments with positive brand sentiment, too.

REPRESENTATION MATTERs

Brand Fans represent every culture, every lifestyle, every niche - reflecting audiences as they actually exist.

Discovering advocates

Brand Fans give brands a strategic head start, connecting them with emerging creators before they’re on everyone else’s radar.

We help brands earn advocacy, not buy attention.
It’s how they find growth beyond the obvious places.
LET'S MAKE SOMETHING

Jump over to our socials to discover our news, our views and our people.