Services

We’re not a social media agency. We’re not part of a PR or talent agency either. We’re a team of creator marketing specialists who actually understand our niche in the wider marketing funnel. Our approach centres on collaboration – with you and our creator network – to smash your brand and business objectives by building a community that cares.

Let’s get to it, we have four ways of working with us. Four ways we can add value as your ‘creator marketing partner’. Depending on your objectives, budget, timings and team structure we can consult, advise or manage whatever is going to bring you the greatest success and build you the best community.

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Bring creators into your business, full time. This is prioritising your connection to culture and community building through creators. It's taking your calendar, content and campaigns into consideration and planning multi-layered creator activity throughout the year. It's a partnership that will grow, develop and deliver more and more ROI over time.

THE WHO

Our creator marketing programmes are made up of several strategic campaigns throughout the year, each with its own KPIs and objectives. That means you can flex across different combos of creators, from focusing on Brand Fans to bringing in the big guns for key occasions. It’s how we keep your content fresh and relevant all year long.

THE HOW

As we’ve outlined already for one-off campaigns, different tiers of creator serve different purposes for your brand. Big budget, big impact influencers grab max attention for a memorable moment in time. Brand Fans fill your community with a steady stream of curated content that keeps your audience engaged. At programme level, we manage the balance of big hitters and community maintenance across your various campaign needs, operationalising the way your brand works with creators throughout the year.

THE WHY

Collaborating with Buttermilk at programme level is the most efficient way to make creators work for you. Not only do we get to integrate with your team and other agency partners for a seamless marketing approach – we also get the chance to adapt our strategy based on measurement and evaluation. That means a blend of proactive and reactive creator marketing that perfectly complements everything else you’ve got going on. Win, win.

PICKING YOUR PEOPLE

WHAT MAKES BUTTER... BETTER?

Programme management with Buttermilk is the ultimate partnership opportunity for your brand. Because we work across global brands, time zones, and communities, we offer unlimited untapped potential via our evolving database of creators.

We always use your brief to build our own, handing the reins to our creative team who’ll form a framework for your chosen creators to work within. Creative freedom is always encouraged, but we’re careful to keep a check on consistent, curated content. The longer we work together, the more familiar our creative team will become with your wider objectives, helping them build intuitively better instructions with every campaign.

As we demonstrate value at campaign level, you can flex your programme package to include more products, campaigns, markets, and creators. And remember, we’re talent agnostic, so we’re never pushing our own agenda – only yours!

SOUND LIKE WHAT YOU NEED?

The Joy of IRL Shopping

Primark asked Buttermilk to curate a bespoke strategy to increase brand awareness, highlight the diverse offering, effectively engage new consumers across different states and encourage footfall to their newly opened stores.

BRAND FANS

CREATOR CAMPAIGNS

CREATOR PROGRAMMES

PAID AMPLIFICATION

A GLOBAL Creator AGENCY