The love story of the holiday season
The Strategy
Estée Lauder enlisted Buttermilk to elevate their "What Do You Wish For?" holiday campaign, aiming to position Estée Lauder as the ultimate holiday shopping partner and boost awareness of their seasonal offerings and promotions.
Initially aiming to enhance their online gifting range, we identified the opportunity to further collaborate with primary retailers to promote exclusive in-store holiday collections.
Our goal as a creator-first agency was to inspire and empower the Estée Lauder community to share memorable gifting moments with their loved ones—reminding us what matters most during the holidays.
BEYOND BEAUTIFUL
GIFTS
Every Estée Lauder holiday gift tells a love story of its own. We captured delightful moments that connected with shoppers, from exciting unboxings to heartfelt live gifting reactions, to make every holiday wish list a little merrier.
TikTok and Instagram creators shared heartwarming tales that tugged at the heartstrings, showcasing the perfect luxurious holiday gifts for those who deserve it most.
OUR RESULTS
OUR RESULTS
Delivering Moments That Mattered
Wider Brand Portfolio Campaigns Unlocked
See more of our work
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