#MyBeautyCape
The Brief
In 2022, Elizabeth Arden tasked us with revitalising their legendary Eight Hour franchise to attract a wider and more diverse audience. In response, we took over socials with #MyBeautyCape, making their hero product everyone's ultimate sidekick.
The debut campaign emerged as a resounding brand success, reaching a younger demographic while continuing to forge deeper connections with loyal legacy fans.
Our challenge was keeping #MyBeautyCape relevant year-round in a time-crunched and economically evolving landscape. We aimed for fans to embrace this versatile superhero product—anytime, anywhere, whatever their lifestyle!
Lets talk tiers
Our Eight Hour ambassadors: familiar faces with an authoritative stamp of endorsement, spearheading creative innovation and leading on product education.
Maximising audience engagement and interaction through diverse creative content, generating product interest and purchase through clear content CTAs.
The beating heart of the community, broadening audience reach and interest, personifying the versatility of the Eight Hour collection.
A Variety of Uses, a Variety of Fans. Our focus was clear, let the product's superpowers speak for themselves through dynamic content formats.
OUR RESULTS
OUR RESULTS
How we kept them talking.
Gold Award for 'Best Use of tiktok'
Gold Award for 'Best Social Influencer Campaign'
See more of our work
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We work with the world's most exciting brands and connect them with the world's finest tastemakers and it all happens in one place.
