The Joy of IRL Shopping
Bringing the community back in store
Primark had huge ambitions for international expansion, with a focus on the US market; one in which its awareness was still in infancy. Primark asked Buttermilk to curate a bespoke strategy to increase brand awareness, highlight the diverse offering, effectively engage new consumers across different states and encourage footfall to their newly opened stores.
To balance national brand awareness, with the challenge of engaging localised audiences, we recommended Primark introduce a multi-tiered creator programme. This programme consisted of always-on brand fan activity, complemented by snapshot influencer campaigns to elevate key seasonal moments and drive footfall to Primark USA stores.
Capturing joy in Primark stores
OUR RESULTS
OUR RESULTS
Gold for best 'always-on influencer campaign'
See more of our work
Primark asked Buttermilk to curate a bespoke strategy to increase brand awareness, highlight the diverse offering, effectively engage new consumers across different states and encourage footfall to their newly opened stores.
To reinvigorate Mugler’s brand identity, Buttermilk aimed to galvanize a community of passionate creators with unique voices who epitomize the Mugler ethos, creating unique and compelling earned content.
Prada Beauty came to Buttermilk with the ask to launch the beauty brand in the United States, starting with their Lip Optimizing Balm and Monochrome Lipsticks, aiming to put them at the forefront of beauty conversations.
In 2022, Elizabeth Arden tasked us with revitalising their legendary Eight Hour franchise to attract a wider and diverse audience.
Estée Lauder enlisted Buttermilk to elevate their 'What Do You Wish For?' holiday campaign, aiming to position Estée Lauder as the ultimate holiday shopping partner and boost awareness of their seasonal offerings and promotions.
Marc Jacobs came to Buttermilk in Q4 of 2023 wanting to reignite love for two of their most iconic handbags: The Tote and The Snapshot. The love was there, it was just latent.
Gap was staging a comeback. The collaboration with Jungle X Tyla created an iconic cultural reset moment that skyrocketed Gap's SOV across social.
Drive brand AWARENESS amongst ARMANI'S AUDIENCE WITH A PRIMARY FOCUS ON Gen Z
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Bertolli’s share price hit the floor after a series of news articles called into question the quality of their olive oil. The story had one fundamental problem - it wasn’t true, and we were tasked with turning the tide of negative press.
Transformed with new superhero-inspired creative, the range needed a public relaunch that promoted its iconic legacy.
In 2021, Paula’s Choice’s 2% BHA Liquid Exfoliant was all over Instagram and TikTok. And for good reason – it’s a formula that promises instant results and skin that glows.
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