INSPIRING COMMUNITIES
WITH CREATORS
GAP’s comeback to culture
GAP was staging a comeback. The collaboration with Jungle x Tyla create an iconic cultural reset moment that skyrocketed Gap’s SOV across social.
Our job was to make this moment last to sustain brand relevance.
We understood that for GAP to remain relevant, they needed to connect to culture, subcultures and tastemakers.
Our recommendation? An always-on, multi-tiered creator strategy anchored in target creator profiles connecting communities and bigger influencers through gifting (brand fans) in order to create brand heat, awareness and resonance.
OUR GAP ICONS
Macros aid in defining TOV, maximising social reach and rebuilding consumer perception through recognisable, valued faces. Spearheading creative concepts to trickle impact.
GAP’s tastemakers. These creators embody GAP’s fresh perspective, driving culture and championing originality by tapping into music, dance, and culture through sharing authentic content.
The always-on GAP community. From dancers to skateboarders and beyond, these trend-focussed creators are constantly driving culture with their originality, trialling and testing subcultures and niches.
Creators were provided with a brief that encourages them to showcase their creativity. Whether their passion lies in fashion, music, art, or dance, they shared how they express themselves and how their Linen moves in Gap.
OUR RESULTS
OUR RESULTS
The result? An assortment of high-performing content that felt both original and intertwined with GAP’s DNA.
“Buttermilk have understood how to take our brand and rebuild relevance via creators whilst also reconnecting with our unique heritage.”
See more of our work
Primark asked Buttermilk to curate a bespoke strategy to increase brand awareness, highlight the diverse offering, effectively engage new consumers across different states and encourage footfall to their newly opened stores.
To reinvigorate Mugler’s brand identity, Buttermilk aimed to galvanize a community of passionate creators with unique voices who epitomize the Mugler ethos, creating unique and compelling earned content.
Prada Beauty came to Buttermilk with the ask to launch the beauty brand in the United States, starting with their Lip Optimizing Balm and Monochrome Lipsticks, aiming to put them at the forefront of beauty conversations.
In 2022, Elizabeth Arden tasked us with revitalising their legendary Eight Hour franchise to attract a wider and diverse audience.
Estée Lauder enlisted Buttermilk to elevate their 'What Do You Wish For?' holiday campaign, aiming to position Estée Lauder as the ultimate holiday shopping partner and boost awareness of their seasonal offerings and promotions.
Marc Jacobs came to Buttermilk in Q4 of 2023 wanting to reignite love for two of their most iconic handbags: The Tote and The Snapshot. The love was there, it was just latent.
Gap was staging a comeback. The collaboration with Jungle X Tyla created an iconic cultural reset moment that skyrocketed Gap's SOV across social.
Drive brand AWARENESS amongst ARMANI'S AUDIENCE WITH A PRIMARY FOCUS ON Gen Z
%20(1).webp)
Bertolli’s share price hit the floor after a series of news articles called into question the quality of their olive oil. The story had one fundamental problem - it wasn’t true, and we were tasked with turning the tide of negative press.
Transformed with new superhero-inspired creative, the range needed a public relaunch that promoted its iconic legacy.
In 2021, Paula’s Choice’s 2% BHA Liquid Exfoliant was all over Instagram and TikTok. And for good reason – it’s a formula that promises instant results and skin that glows.
We work with the world's most exciting brands and connect them with the world's finest tastemakers and it all happens in one place.
