#GoPuffPartners
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Kings of convenience, Gopuff, were set to launch in London. They knew they had something special to offer. We knew it too. But how could we spread the word across the UK’s most densely populated city in a fiercely competitive sector?
Key Objectives
01
Steal share of voice in the grocery delivery sector across key social channels
02
Generate repeat visibility and top-of-mind awareness of GoPuff's offering
03
Build a bank of social content that could feed into GoPuff's wider marketing activity around the launch
As newcomers to the UK market, GoPuff were drawn to a select few influencers with large followings.
We felt strategically they could do more - brand advocacy stemming from 1000s of smaller creators would be far more effective at creating the repeat visibility the brand craved.
Meet our #GoPuffPartners
THE HOSTESS
For the hostess requiring endless supplies to keep the party going.
THE VEGAN
For the vegan to indulge in a selection of choice to rival any supermarket.
THE STUDENT
For the foodies amongst us wanting to make a meal from scratch.
THE FOODIES
For the foodies amongst us wanting to make a meal from scratch.
THE PROFESSIONAL
For the working professional that craves convenience.
THE GAMER
For the individuals wanting to spend more time gaming & less-time food shopping.
THE FITNESS FANATIC
For the Fitness Fanatic following a carefully curated diet.
Organic Results
From zero to hero in the space of 4 weeks. GoPuff flooded Instagram & TikTok with waves of advocacy.
1000
4.3m
4.9m
2045
Brand Fans Activated
Total Reach
Total Impressions
Pieces of Content Shared
880k
10.2%
7730%
Total Engagements
Engagement Rate
Share of Voice Increase
Campaign Sentiment
21k audience comments 98% positive sentiment with a focus on brand love and purchase intent.
Our creators documented the journey of orders arriving in less than 15 minutes.
We created a unique fan discount code to entice new users with unbeatable value for money.
Speed
AccessIblity
Value
From groceries to stocking up your cleaning cupboard, we showcased all the GoPuff has to offer.
Posts Shared
730 posts shared
408k total engagements
Engagements
2.3m total reach
Reach
2.6m total impressions
Impressions
Stories
1212 posts shared
Posts Shared
388k total engagements
Engagement
1m total reach
Reach
1.1m total impressions
Impressions
Tiktok
103 posts shared
Posts Shared
83k total engagements
Engagements
1.1m total reach
Reach
1.3m total impressions
Impressions
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Based on IMH
Benchmark Report 2021
Benchmark Report 2021
Industry Standard
vs
Buttermilk Achieved
Engagement Rate
3.8%
7.2%
Comments Per Post
7
75
Reel View Rate
40%
70.7%
