INSPIRING COMMUNITIES
WITH CREATORS
INSPIRING COMMUNITIES
WITH CREATORS
CREATOR CAMPAIGN CREATOR PROGRAMME
PAID AMPLIFICATION
GAP’s comeback to culture
GAP was staging a comeback. The collaboration with Jungle x Tyla create an iconic cultural reset moment that skyrocketed Gap’s SOV across social.
Our job was to make this moment last to sustain brand relevance.
We understood that for GAP to remain relevant, they needed to connect to culture, subcultures and tastemakers.
Our recommendation? An always-on, multi-tiered creator strategy anchored in target creator profiles connecting communities and bigger influencers through gifting (brand fans) in order to create brand heat, awareness and resonance.
HARD LAUNCHING ARMANI ‘IT’ GIRL
COMMUNITY STARTING FROM THE BOTTOM
Starting with a focus on Brand Fans in early 2023 we layered mid/macro creators to meet and exceed exposure and reach objectives.
COMMUNITY STARTING FROM THE BOTTOM
Starting with a focus on Brand Fans in early 2023 we layered mid/macro creators to meet and exceed exposure and reach objectives.
COMMUNITY STARTING FROM THE BOTTOM
Starting with a focus on Brand Fans in early 2023 we layered mid/macro creators to meet and exceed exposure and reach objectives.
OUR GAP ICONS
Macros aid in defining TOV, maximising social reach and rebuilding consumer perception through recognisable, valued faces. Spearheading creative concepts to trickle impact.
GAP’s tastemakers. These creators embody GAP’s fresh perspective, driving culture and championing originality by tapping into music, dance, and culture through sharing authentic content.
The always-on GAP community. From dancers to skateboarders and beyond, these trend-focussed creators are constantly driving culture with their originality, trialling and testing subcultures and niches.
BEYOND BEAUTIFUL GIFTS
COMMUNITY STARTING FROM THE BOTTOM
Starting with a focus on Brand Fans in early 2023 we layered mid/macro creators to meet and exceed exposure and reach objectives.
COMMUNITY STARTING FROM THE BOTTOM
Starting with a focus on Brand Fans in early 2023 we layered mid/macro creators to meet and exceed exposure and reach objectives.
COMMUNITY STARTING FROM THE BOTTOM
Starting with a focus on Brand Fans in early 2023 we layered mid/macro creators to meet and exceed exposure and reach objectives.
Vitally, we continued to nurture this community. Spotting creators on the rise. Reacting to trends. Gaining access to insights that were better than any reviews. Our Armani Girls were coming together.
OUR RESULTS
OUR RESULTS
The result? An assortment of high-performing content that felt both original and intertwined with GAP’s DNA.
Final Statement text goes here
Our Awards
“Buttermilk have understood how to take our brand and rebuild relevance via creators whilst also reconnecting with our unique heritage.”
See more of our work
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Marc Jacobs came to Buttermilk in Q4 of 2023 wanting to reignite love for two of their most iconic handbags: The Tote and The Snapshot. The love was there, it was just latent.
We work with the world's most exciting brands and connect them with the world's finest tastemakers.
